The year of 2009 was not an easy year for forwarding companies. New economic conditions meant for STA Logistic group of companies the necessity to adapt its activities to new conditions and conform to new market realities which, nevertheless, taught us to consider every detail when planning the future development of the company. It was the ability to set realistic goals that allowed us to deliver strong results. These results enabled us to continue our development, training for staff members and implementation of new technologies.
Despite the market fall which was observed in 2009, we managed to keep the number of
orders at 92% compared to 2008 (Diagram #1). We achieved this result thanks to our active marketing positioning. The decrease of world turnover of goods though led to more acute competition among forwarding companies which caused
freights falls (Graph #2). That is why the decrease of our
sales in 2009 was more obvious. However we were aware of the fact and understood that we had to both attract new orders and minimize our coasts in order to achieve revenue in 2009. The optimization of our business allowed us to keep our
profit at the level of 75% compared to 2008.
Diagram #1. Financial Results Of STA Logistic 2008-2009
Graph #2. Average Freights Dynamics in 2008-2009 estimated by STA Logistic
Taking into consideration the economic situation, the year of 2009 turned out to be stable for the group of companies STA Logistic. It was not only profitable for us, it taught us to act in the way that will enable us to considerably improve our position in 2010.
Sincerely
STA Logistic
Programming by - Dew Point
